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IV. Business Entrepreneur Thoughts
Headlines are Key.
"Top 10 Words Used In The 100 Most Successful Headlines Of All Time."
you 31
your 14
how 12
new 10
who 8
money 6
now 4
people 4
want 4
why 4
"The 21 Magic Words That Can Make You Rich!"
suddenly miracle
now magic
announcing offer
introducing quick
improvement easy
amazing wanted
sensational challenge
remarkable compare
revolutionary bargain
startling hurry
And last, but certainly not least (and probably more effective than any other motivating word).
"FREE !"
The headline is the single most important part of your marketing success.
Before your prospect ever gets to hear your benefits, get to know you, hear your offer, they must first see and be attracted to your ad. So you could say that..."Your Headline Is Your Ad...For Your Ad!"
As a matter of fact, you would be very accurate if you say that 80% (or more) of the success of any offer or ad is the headline. So be very sure to spend lots of time trying and testing different headlines. You will want to spend most of your time on developing your headline. It is the one part that will make a difference in your ads, press releases, proposals, and just about anything you are trying to sell.
How does this tie to technology, you might ask. In today's world, there is a marketing or selling aspect to most anything that you do, especially as an IT Manager. It might be selling a new project idea or something to your CIO, or it may include selling a significant technology investment to your CEO and Board of Directors. Either way, having a few basic marketing skills will help you in your future, no matter how technical you are.
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